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While we hesitate to call it a   trend ... 👀 one thing our team at Axiss IO has been genuinely hyped to see in 2025 is a rise in Customer Journey Mapping—CJMing, if you will 😏. More fast growing start ups are leaning into mapping their customer journey before they start to scale. In fact, over 71% of companies now use journey mapping to inform strategic decisions ( Adobe for Business ). When you hear the results – 90% of companies that use CJMs report increased customer ret

In January 2000, AOL, the world's largest internet service provider, and Time Warner, a media conglomerate, announced what was one of the biggest media mergers in history.  It was a deal set to make them a media powerhouse worth $350 billion and poised to dominate both traditional and digital media in the new millennium. Contrary to everyone’s optimism at the time the merger unraveled in less than a decade. Today the separate companies are worth only a fraction of their previ

Picture this: Your sales reps are bickering over who gets credit for a lead, your forecasting process is as reliable as flipping a coin, and data is scattered across more silos than a cornfield in Iowa. If any of this sounds familiar, you might have a revenue operations (RevOps) problem. RevOps is the backbone that keeps your sales, marketing, and customer success teams aligned. Without a well-oiled RevOps machine, scaling your SaaS business becomes an uphill battle. In fact,